Most of the tradesmen out there are busy doing their job and they may have no time quoting for new work. Because of this, many tradesmen question the need to use SEO on their website. They argue that they are very busy and it can even be difficult for them to find time for lunch, so why should they focus on their websites? However, what they need to know is that there are many people who move into an area without any contacts for good tradesmen. Such people rely on the internet to help them find good tradesmen who can meet their needs. So, those tradesmen who don’t use their web presence are missing out on a lot of opportunities.
Why SEO works for tradesmen (and women)
Can help them grow their business
Enquiries through a site can enable long-term planning of both work and resources. This is a better way to hearing about a job through word of mouth. It enables tradesmen to grow their business and understand the busiest days of the year. This helps them plan accordingly. Having an optimised website will also enable a tradesman to know the aspects of their business that are in demand and help them develop those aspects. In the same way, it will help them drop those services that are not cost-effective.
Increases their revenue
Did you know that a tradesman can charge more money when they rank highly on major search engines search engines? This is usually the case especially for those tradesmen who are at the top of page 1 of Google. Why? People out there are willing to pay more for services that are credible and professional. This is why tradesmen should focus on optimizing their websites.
A good source of business leads
Relying on word of mouth to market a business can at times be a bad idea as it only takes one or two bad jobs or customers to damage your reputation. It is impossible to satisfy each and every customer out there but SEO can help tradesmen show their customers what you are really capable of and help them deal with dissatisfied customers.
Helps a tradesman expand into different localities
Due to the fact that SEO can help a business increase its customer base, tradesmen can expand their business to wider areas. This is due to the fact that many people throughout the region the tradesman operates can easily find the tradesman’s website. A tradesman with a website that ranks highly on major search engines such as Google is an indication of credibility and respectability. It shows customers that a tradesman has a well-organized business with resources to market their business. Apart from this, having an optimised website that ranks highly on major search engines shows a customer that a tradesman business must be good.
The branding on a tradesman’s website colours, logo and so on is recognisable to customers. Therefore, even if a customer does not know a certain tradesman’s services by name, they can associate their brand with the services that a tradesman offers.